We wrote down exactly how we do it.
This site makes the argument. The playbook is the build manual: the complete, specific setup we use to run La Nao, a company doing $7.5M a year, on open protocols for about $52 a month. Not the philosophy. The actual steps, the actual settings, and the actual files.
It took us years and a pile of wrong turns to land on this stack. You can read it in an afternoon and skip the wrong turns.
Free
Read it online
The complete playbook, free to read in your browser. Every tool, every setting, the whole thing. No email required.
Read it free →$249
Buy the toolkit
The Situation Room spreadsheet, the AI report scripts, every config, the book as PDF and offline HTML. One payment, future editions included. 60-day refund, no questions asked.
Buy the toolkit · $249 →$5,000
Have us build it
We install the whole stack, configured for your business, and hand you the keys. You own everything.
See how it works →This is not theory
We are not consultants who read about this. We run on it. La Nao does about $7.5M in revenue a year, ships 250,000 to 300,000 parcels into more than ten countries, and buys from manufacturers in seven countries across three continents. The team is six people in three time zones. The whole IT stack costs just over $35 a month at its leanest, $52 with every upgrade we recommend.
The real win was never the money. It was getting our team's attention back from five different apps each engineered to keep it. Read the full case study →
Eleven chapters, end to end
Each chapter covers one tool: what it is, why we chose it over the alternatives, the exact setup, and what it is not for. No filler.
| Chapter | What it covers |
|---|---|
| 01 · Email | The backbone, and the etiquette that makes it scale |
| 02 · Mailing lists | Turning conversation into permanent company memory |
| 03 · Shared files | Managed Nextcloud: own your data, no per-seat fee |
| 04 · Passwords | KeePassXC: secrets you actually control |
| 05 · Coordination | The Situation Room, our spreadsheet that replaces Asana |
| 06 · Knowledge base | DokuWiki: plain-text docs an AI can read whole |
| 07 · Quick chat | Delta Chat, set to forget on purpose |
| 08 · The AI layer | Why open standards make AI genuinely useful on your data |
| 09 · Rolling it out | The training week, step by step. The part most people get wrong |
| 10 · Costs & upkeep | The honest ledger: every line item, and what actually breaks |
| + The toolkit | The working files, sanitised and ready to adapt |
Read the whole thing free. The toolkit is where the hours are: files we already built and debugged, so you don't have to.
$249, and you own it outright
Everything arrives in one zip: the book as a PDF and as a self-contained HTML file that works offline forever, plus the working files we actually use, sanitised and ready to adapt.
- The Situation Room template. The spreadsheet that replaced Asana for us. Structure, statuses, and the conventions that make it work, ready to fill in.
- The AI weekly report scripts. The Python that reads our mailing lists and writes the Monday briefing. Commented, with a setup guide.
- The configs. DNS records, DokuWiki setup, the KeePassXC vault structure, our written AI policy. The details that took us the wrong turns to learn.
One payment, licensed for one company, no subscription. When we publish a new edition, you get it free. You bought it once; it stays bought. Checkout runs through Stripe, so we never see your card. The download link appears the moment you pay and again on your receipt.
Instant download · 60-day refund, no questions asked
The guarantee: 60 days, no questions asked. Email us, we refund you, and you keep the files, because we can't take them back and wouldn't want to. And since the whole book is free to read before you buy, you know exactly what you're paying for.
Or we set it up and hand you the keys
The playbook tells you everything. This is for companies that would rather have it done. We take a few of these a year, and the price is about what the software it replaces costs in a single year of subscriptions.
We set up the entire stack explained in the playbook documents, configured for your business: email and mailing lists, managed Nextcloud, passwords, the wiki, the Situation Room, and the AI workflows. When we are done, every account is in your name and you own all of it. There is no lock-in, because there is nothing to lock you into.
To start, tell us about your business: how many people, what you run now, and what is hurting. We will reply and tell you honestly whether this is a fit.
Not ready to commit? We also do a stack audit for $750: a ninety-minute call about your business, then a written plan of exactly what we would replace, with what, in what order, and what it would cost you to run. If you later book the full setup, the $750 comes off the price. Ask for it in the same email.
On webmail, compose in Gmail or Outlook, or write to standardit@lanao.org from any mail tool.
Who this is for, and who it isn't
It is for you if you run a business where staying lean matters, you trust your people to learn a powerful tool that was not built for a child to operate, and you are comfortable working differently from companies that default to whatever SaaS is popular this year.
It is not for you if you want a managed service or a quick fix. The whole point is that you own the stack, and ownership comes with responsibility. Setting it up is a few focused days, not weeks, and not a specialist, but it is real work. We would rather tell you that now than have you find out in chapter four.
Read it, then decide
The whole playbook is free to read. Buy the toolkit if you want the working files, or have us build the stack for you.
Read it free →Join the free list
Operators running lean on open protocols, talking shop. A sample from the toolkit lands in your welcome email. No platform. No algorithm. Just email.
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