We wrote down exactly how we do it.

This site makes the argument. The playbook is the build manual: the complete, specific setup we use to run La Nao, a company doing $7.5M a year, on open protocols for about $52 a month. Not the philosophy. The actual steps, the actual settings, and the actual files.

It took us years and a pile of wrong turns to land on this stack. You can read it in an afternoon and skip the wrong turns.

Read

Free

Read it online

The complete playbook, free to read in your browser. Every tool, every setting, the whole thing. No email required.

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Own it

$249

Buy the toolkit

The Situation Room spreadsheet, the AI report scripts, every config, the book as PDF and offline HTML. One payment, future editions included. 60-day refund, no questions asked.

Buy the toolkit · $249 →
Done for you

$5,000

Have us build it

We install the whole stack, configured for your business, and hand you the keys. You own everything.

See how it works →
The proof

This is not theory

We are not consultants who read about this. We run on it. La Nao does about $7.5M in revenue a year, ships 250,000 to 300,000 parcels into more than ten countries, and buys from manufacturers in seven countries across three continents. The team is six people in three time zones. The whole IT stack costs just over $35 a month at its leanest, $52 with every upgrade we recommend.

The real win was never the money. It was getting our team's attention back from five different apps each engineered to keep it. Read the full case study →

What's inside

Eleven chapters, end to end

Each chapter covers one tool: what it is, why we chose it over the alternatives, the exact setup, and what it is not for. No filler.

ChapterWhat it covers
01 · EmailThe backbone, and the etiquette that makes it scale
02 · Mailing listsTurning conversation into permanent company memory
03 · Shared filesManaged Nextcloud: own your data, no per-seat fee
04 · PasswordsKeePassXC: secrets you actually control
05 · CoordinationThe Situation Room, our spreadsheet that replaces Asana
06 · Knowledge baseDokuWiki: plain-text docs an AI can read whole
07 · Quick chatDelta Chat, set to forget on purpose
08 · The AI layerWhy open standards make AI genuinely useful on your data
09 · Rolling it outThe training week, step by step. The part most people get wrong
10 · Costs & upkeepThe honest ledger: every line item, and what actually breaks
+ The toolkitThe working files, sanitised and ready to adapt

Read the whole thing free. The toolkit is where the hours are: files we already built and debugged, so you don't have to.

The toolkit

$249, and you own it outright

Everything arrives in one zip: the book as a PDF and as a self-contained HTML file that works offline forever, plus the working files we actually use, sanitised and ready to adapt.

One payment, licensed for one company, no subscription. When we publish a new edition, you get it free. You bought it once; it stays bought. Checkout runs through Stripe, so we never see your card. The download link appears the moment you pay and again on your receipt.

$249 one payment · single-company licence · future editions included

Instant download · 60-day refund, no questions asked

The guarantee: 60 days, no questions asked. Email us, we refund you, and you keep the files, because we can't take them back and wouldn't want to. And since the whole book is free to read before you buy, you know exactly what you're paying for.

Done for you

Or we set it up and hand you the keys

The playbook tells you everything. This is for companies that would rather have it done. We take a few of these a year, and the price is about what the software it replaces costs in a single year of subscriptions.

We set up the entire stack explained in the playbook documents, configured for your business: email and mailing lists, managed Nextcloud, passwords, the wiki, the Situation Room, and the AI workflows. When we are done, every account is in your name and you own all of it. There is no lock-in, because there is nothing to lock you into.

$5,000 fixed price · you own everything · no retainer

To start, tell us about your business: how many people, what you run now, and what is hurting. We will reply and tell you honestly whether this is a fit.

Not ready to commit? We also do a stack audit for $750: a ninety-minute call about your business, then a written plan of exactly what we would replace, with what, in what order, and what it would cost you to run. If you later book the full setup, the $750 comes off the price. Ask for it in the same email.

On webmail, compose in Gmail or Outlook, or write to standardit@lanao.org from any mail tool.

The honest part

Who this is for, and who it isn't

It is for you if you run a business where staying lean matters, you trust your people to learn a powerful tool that was not built for a child to operate, and you are comfortable working differently from companies that default to whatever SaaS is popular this year.

It is not for you if you want a managed service or a quick fix. The whole point is that you own the stack, and ownership comes with responsibility. Setting it up is a few focused days, not weeks, and not a specialist, but it is real work. We would rather tell you that now than have you find out in chapter four.

Read more about what this asks of your team →

Start here

Read it, then decide

The whole playbook is free to read. Buy the toolkit if you want the working files, or have us build the stack for you.

Read it free →
Not sure yet

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Operators running lean on open protocols, talking shop. A sample from the toolkit lands in your welcome email. No platform. No algorithm. Just email.

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